Bechimex Corp. was established in 1991 as an importer and wholesaler in the class
of baby’s accessories & gifts, serving customers throughout Canada.  The company
conceived the idea of mix & match; an adorable collection was born and marketing under
the company’s registered trade mark, ‘Baby Charm’.  Because of the quality & the
affordable price position, ‘Baby Charm’ has grown to gain a substantial market share
in a short period of time.  

	After the success of ‘Baby Charm’, the company found that there is a possibility
to design a totally new product line. In 2000, the company came to a decision, to
develop not one but two new product lines. The ideas for these two new lines would be
based on a total differentiation from ‘Baby Charm’. Firstly, the new lines would focus
more on children’s wear. Secondly, they could be either imported, or ‘Made in Canada’.
Thirdly, the softest fabric would be the only choice. After all the hard preparation,
these two new product lines were ready to be launched. They were marketing under the
Company’s new registered trade-marks, ‘Little Charm’ & ‘Natural Charm’. In just a year,
these two lines has become a neat success. Especially the ‘Natural Charm Collection’,
because of the classic style, the fresh natural tone and ‘Made in Canada’, naturally
it is well received by the market.

	In 2002, the ‘Natural Charm Collection’ won the ‘Best Giftware Award’, hosted by
‘The Canadian Gift & Tableware Association’ (CGTA) in the category of ‘Bed, Bath, Linen
& Personal Care’.  As to Bechimex Corp., the meaning of the Award was to remind the
company to keep up the good work & ‘Quality always comes first ’. To prove that, the
company introduced another new product line, the ‘Natural Charm Organic’. 

	The ‘Natural Charm Organic’ line offered a full collection of baby’s clothing. It
comprised all the good genes from the last generation, the ‘Natural Charm Collection’.
Besides that, there’s one additional commitment made by the Company, ‘GO-GREEN’. Not
only using 100% certified organic cotton, the Company also uses paper hangers that can
be recycled instead of plastic ones. For the gift packaging, the PET environmental film
is now used instead of the PVC film.

	In the future, Bechimex Corp. will try our best strive for product innovation to an
even higher level.